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CIM coursebook : project management in marketing Frank McKee ... [et al.]
Publication details: Amsterdam ; Boston Elsevier / Butterworth-Heinemann c2009Description: xvii, 238 p. : ill. ; 25 cmISBN:- 9781856177153
- 658.80068404 MCK
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.80068404 MCK (Browse shelf(Opens below)) | Available | 339860 |
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| 658.8005 BUR Marketing | 658.8005 DWY Business marketing | 658.800683 CIC Compensating the sales force : a practical guide to designing winning sales reward programs | 658.80068404 MCK CIM coursebook : project management in marketing | 658.800711 LIC Fundamentals of business marketing education : a guide for university-level faculty and policymakers | 658.80072 BUB Applying qualitative methods to marketing management research | 658.80072 MCD Marketing accountability : a new metrics model to measure marketing effectiveness |
Includes bibliographical references and index
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