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Business, not politics : the making of the gay market Katherine Sender
Publication details: New York Columbia University Press c2004Description: xii, 311 p. : ill. ; 24 cmISBN:- 9780231127349
- 2004055119
- 658.8008664 SEN
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.8008664 SEN (Browse shelf(Opens below)) | Available | 167319 |
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| 658.80081 TUN Branded male : marketing to men | 658.800846095 HED The glittering silver market : the rise of elderly consumers in Asia | 658.80086 WIT Business inside out : capturing millions of brand-loyal gay consumers | 658.8008664 SEN Business, not politics : the making of the gay market | 658.8008968073 KOR Hispanic marketing : a cultural perspective | 658.800917 BAT Marketing issues in transitional economies | 658.80092 SHE Legends in marketing |
Based on author's thesis (doctoral)--University of Massachusetts, Amherst. Includes bibliographical references (p. [287]-300) and index
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