Building strong brands David A. Aaker

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Publication details: New York Pocket Books 1996Description: ix, 380 p. : ill.; 25 cmISBN:

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Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 AAK (Browse shelf(Opens below))	Available		446872

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Previous	658.823 MEY The visionary package : using packaging to build effective brands	658.827 AAK Managing brand equity : capitalizing on the value of a brand name	658.827 AAK Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity	658.827 AAK Building strong brands	658.827 ADA Branded conservatives : how the brand brought the right from the fringes to the center of American politics	658.827 ANH Brand new justice: how branding places and products can help the developing world	658.827 BAS Brand new brand thinking : brought to life by 11 experts who do	Next

Includes bibliographical references (p. ) and index

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