Building models for marketing decisions Peter S.H. Leeflang ... [et al.]

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Publication details: Dordrecht ; Boston Kluwer 2000Description: xvi, 645 p. : ill. ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.83 LEE (Browse shelf(Opens below))	Available		263892

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Includes bibliographical references (p. 579-615) and indexes

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