Building global biobrands : taking biotechnology to market Françoise Simon, Philip Kotler ; foreword by Kevin Sharer

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Publication details: New York Free Press c2003Description: xv, 336 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	660.60688 SIM (Browse shelf(Opens below))	Available		458479

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Previous	660.605 MUK Molecular biotechnology	660.60681 BAI Venture capital and the European biotechnology industry	660.60688 MEH Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices	660.60688 SIM Building global biobrands : taking biotechnology to market	660.6072 OLI Networks for learning and knowledge creation in biotechnology	660.60724 Experimental design in biotechnology	660.6078 SEI Basic laboratory methods for biotechnology : textbook and laboratory reference	Next

Includes bibliographical references (p. 293-310) and index

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