Building brands & believers : how to connect with consumers using archetypes Kent Wertime

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Publication details: Hoboken, NJ Wiley 2002Description: xvi, 267 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 WER (Browse shelf(Opens below))	Available		131039

Includes bibliographical references (p. 241-258) and index

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