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Brands with a conscience : how to build a successful and responsible brand
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Brands with a conscience : how to build a successful and responsible brand
edited by Sandra Horlings and Nicholas Ind
Contributor(s):
Horlings, Sandra
Ind, Nicholas
Publication details:
London
Kogan Page
2016
Edition:
1st ed
Description:
xiii, 224 p. : ill. ; 24 cm
ISBN:
9780749475444
Subject(s):
Branding (Marketing), Social responsibility of business
DDC classification:
658.408 HOR
Item type:
Books
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658.408 HOP
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Brands with a conscience : how to build a successful and responsible brand
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Brands with a conscience : how to build a successful and responsible brand
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