Brands and brand management : contemporary research perspectives [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston

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Publication details: New York Routledge 2010Description: xxviii, 311 p., [4] p. of plates : ill. (some col.) ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 LOK (Browse shelf(Opens below))	Available		148936

Includes bibliographical references and indexes

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