Branding @ the digital age edited by Herbert M. Meyers and Richard Gerstman

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Publication details: New York Palgrave 2001Description: xii, p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 MEY (Browse shelf(Opens below))	Available		307815

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Previous	658.827 LOK Brands and brand management : contemporary research perspectives	658.827 MAR The hero and the outlaw : building extraordinary brands through the power of archetypes	658.827 MAR Health & beauty : integrated brand systems in graphics and space	658.827 MEY Branding @ the digital age	658.827 MID Building & closing the sale : proven methods for closing sales	658.827 MIL Perspectives on branding	658.827 MIL Beckham : the story of how brand Beckham was built	Next

Includes bibliographical references and index

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