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Branding : a practical guide to planning your strategy
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Branding : a practical guide to planning your strategy
Geoffrey Randall
By:
Randall, Geoffrey
Publication details:
London ; Sterling, VA
Kogan Page
2004
Edition:
2nd ed
Description:
vii, 184 p. ; 23 cm
ISBN:
9788175542006
Subject(s):
Marketing
DDC classification:
658.827 RAN
Item type:
Books
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Includes index
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