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Brand society : how brands transform management and lifestyle Martin Kornberger
Publication details: Cambridge Cambridge University Press 2010Description: xx, 308 p. ; 25 cmISBN:- 9780521726900
- 2009036646
- 658.827 KOR
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.827 KOR (Browse shelf(Opens below)) | Available | 99126 |
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| 658.827 KOM Applying the branding iron | 658.827 KOM Applying the branding iron | 658.827 KOM Applying the branding iron | 658.827 KOR Brand society : how brands transform management and lifestyle | 658.827 KUM Private label strategy : how to meet the store brand challenge | 658.827 LAN Killer brands : create and market a brand that will annihilate the competition | 658.827 LAN Killer brands : create and market a brand that will annihilate the competition |
Includes bibliographical references (p. 273-291) and index
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