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Brand names and product dynasties : lessons in retrospect : the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products Barrie Blake-Coleman
Publication details: Chennai Westland Books ; published under arrangement with Management Books c2007Description: 212 p. : ill. ; 22 cmISBN:- 9788189975203
- 658.827 COL
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.827 COL (Browse shelf(Opens below)) | Available | 120405 |
Includes bibliographical references and index
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