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Brand leadership
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Brand leadership
David A. Aaker, Erich Joachimsthaler
By:
Aaker, David A
Contributor(s):
Joachimsthaler, Erich
Publication details:
London
Pocket
2009
Description:
xii, 351 p. : ill. ; 20 cm
ISBN:
9781847398352
Subject(s):
Brand name products -- Management
DDC classification:
658.5 AAK
Item type:
Books
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