Brand failures : the truth about the 100 biggest branding mistakes of all time Kenneth M. Cosgrove

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Publication details: Bern Peter Lang c2007Description: x, 364 p. ; 23 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	320.52097309045 COS.12 (Browse shelf(Opens below))	Available		218385

Includes bibliographical references and index

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