Brand driven : the route to integrated branding through great leadership F. Joseph LePla, Susan V. Davis & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]

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Publication details: London Kogan Page 2003Description: xvi, 334 p. : ill. ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 LEP (Browse shelf(Opens below))	Available		332539

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Includes bibliographical references and index

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