Brand child : remarkable insights into the minds of today's global kids and their relationships with brands Martin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown

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Publication details: London Kogan Page c2004Edition: Rev. pbk. edDescription: xxviii, 321 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.833 LIN (Browse shelf(Opens below))	Available		312014

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Previous	658.830285554 BUR Basic marketing research : using Microsoft Excel data analysis	658.83050053 MCD Marketing research : international student version	658.83076 VEN An introduction to marketing experimentation : methods, applications and problems	658.833 LIN Brand child : remarkable insights into the minds of today's global kids and their relationships with brands	658.834 BAG Managers and the legal environment : strategies for the 21st century	658.834 CHR Interviewing groups and individuals in qualitative market research	658.834 CRA The myth of excellence : why great companies never try to be the best at everything	Next

Includes bibliographical references and index

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