Brand asset management : driving profitable growth through your brands Scott M. Davis ; foreword by David A. Aaker

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Publication details: San Francisco Jossey-Bass 2002Edition: 1st [i.e. 2nd] edDescription: xvi, 265 p. : ill. ; 23 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 DAV (Browse shelf(Opens below))	Available		132557

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Previous	658.827 CLI Brands and branding	658.827 COL Brand names and product dynasties : lessons in retrospect : the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products	658.827 DAL Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players	658.827 DAV Brand asset management : driving profitable growth through your brands	658.827 DAV Competitive success : how branding adds value	658.827 DEB Branding concepts : concepts and process	658.827 DIN Nation branding : concepts, issues, practice	Next

Includes index

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