Born in 1842 : a history of advertising foreword by Maurice Lévy ; introduction by Stéphane Pincas and Marc Loiseau ; [translation from French, Dan O'Donoghue ... et al.]

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Publication details: Paris Mundocom 2006Description: 336 p. : chiefly ill. ; 28 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.193877094 PIN (Browse shelf(Opens below))	Available		389834

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Previous	659.19 PER Strategic advertising management	659.19 SHA Mobile advertising : supercharge your brand in the exploding wireless market	659.1932 JAM Dirty politics : deception, distraction, and democracy	659.193877094 PIN Born in 1842 : a history of advertising	659.19391 DIN Mastering fashion styling	659.196 ROT Where the suckers moon : the life and death of an advertising campaign	659.19629222 GRO Using lacuna theory to detect cultural differences in American and German automotive advertising	Next

Includes bibliographical references and index

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