Boom : marketing to the ultimate power consumer--the baby boomer woman Mary Brown and Carol Orsborn ; foreword by Paco Underhill

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Publication details: New York American Management Association 2006Description: xviii, 238 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.834082 BRO (Browse shelf(Opens below))	Available		256303

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Previous	658.834 TUR Niche envy : marketing discrimination in the digital age	658.834 UND Why we buy : the science of shopping	658.834082 BAR Prime time women : how to win the hearts, minds, and business of boomer big spenders	658.834082 BRO Boom : marketing to the ultimate power consumer--the baby boomer woman	658.834082 KIL Can't buy my love : how advertising changes the way we think and feel	658.834082 PAS Winning the toughest customer : the essential guide to selling to women	658.834083 AUC What kids buy and why : the psychology of marketing to kids	Next

Includes bibliographical references (p. 225-228) and index

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