Beyond traditional marketing : innovations in marketing practice lead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.]

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Publication details: Hoboken, N.J Wiley c2005Description: xvi,308 p. ; ill. ; 21 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 KAS (Browse shelf(Opens below))	Available		129374

Includes bibliographical reference and index

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