Best practice cases in branding : lessons from the world’s strongest brands Kevin Lane, Keller

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Publication details: Upper Saddle River, NJ Pearson, Prentice-Hall 2008Edition: 3rd edDescription: 0ISBN:

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Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 KEL (Browse shelf(Opens below))	Available		313934

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Previous	658.827 IND Beyond branding	658.827 JON Behind powerful brands : from strategy to campaign	658.827 KAP Brand switch	658.827 KEL Best practice cases in branding : lessons from the world’s strongest brands	658.827 KEL Strategic brand management : building, measuring, and managing brand equity	658.827 KEL Strategic brand management : building, measuring, and managing brand equity	658.827 KIN A master class in brand planning : the timeless works of Stephen king	Next

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