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Behind powerful brands : from strategy to campaign John Philip Jones
Publication details: New Delhi Tata McGraw-Hill Pub. Co 2000Description: xii, 322 p. : ill ; 24 cmISBN:- 9780074636640
- 99953992
- 658.827 JON
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.827 JON (Browse shelf(Opens below)) | Available | 256552 |
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| 658.827 IND Beyond branding | 658.827 IND Beyond branding | 658.827 IND Beyond branding | 658.827 JON Behind powerful brands : from strategy to campaign | 658.827 KAP Brand switch | 658.827 KEL Best practice cases in branding : lessons from the world’s strongest brands | 658.827 KEL Strategic brand management : building, measuring, and managing brand equity |
Includes bibliographical references and index
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