Search the Library Catalogue
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move (Record no. 95967)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00632nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2006##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071460361 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 COH |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cohen, Marshal |
| 245 ## - TITLE STATEMENT | |
| Title | Why customers do what they do : who they are, why they buy, and how you can anticipate their every move |
| Statement of responsibility, etc | Marshal Cohen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill |
| Year of publication | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 184 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 991 ## - | |
| -- | 97781 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.8342 COH | 491318 | 09.10.2020 | English Books |