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Where the suckers moon : the life and death of an advertising campaign (Record no. 95310)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00948nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s1995##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780679740421 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.196 ROT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rothenberg, Randall |
| 245 ## - TITLE STATEMENT | |
| Title | Where the suckers moon : the life and death of an advertising campaign |
| Statement of responsibility, etc | Randall Rothenberg |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Vintage Books |
| Year of publication | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 480 p. : ill. ; 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. [429]-463) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising - Automobiles - United States - Case studies |
| Topical Term | Advertising - United States |
| Topical Term | Advertising agencies - United States |
| Topical Term | Advertising campaigns - United States |
| Topical Term | Subaru automobile - Marketing - Case studies |
| Topical Term | Weiden & Kennedy - Case studies |
| 991 ## - | |
| -- | 222697 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 659.196 ROT | 379000 | 09.10.2020 | English Books |