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Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume (Record no. 92725)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00747nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2007##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470056431 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.10973 VER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Verklin, David |
| 245 ## - TITLE STATEMENT | |
| Title | Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume |
| Statement of responsibility, etc | David Verklin, Bernice Kanner |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, NJ |
| Name of publisher | John Wiley & Sons |
| Year of publication | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 221 p. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising - United States |
| Topical Term | Mass media - United States |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kanner, Bernice |
| 991 ## - | |
| -- | 105577 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 659.10973 VER | 129771 | 09.10.2020 | English Books |