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Waking the giant : revitalising the mature brand (Record no. 92068)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00655nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2009##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781742169521 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 STE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Steidl, Peter E |
| 245 ## - TITLE STATEMENT | |
| Title | Waking the giant : revitalising the mature brand |
| Statement of responsibility, etc | Peter Steidl |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Milton, Qld |
| Name of publisher | Wiley |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 222 p. : ill. ; 21 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising - Brand name products |
| Topical Term | Branding (Marketing) |
| 991 ## - | |
| -- | 90738 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.827 STE | 130068 | 09.10.2020 | English Books |