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Zag : the number-one strategy of high-performance brands : a whiteboard overview (Record no. 91582)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00859nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2007##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780321426772 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 NEU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Neumeier, Marty |
| 245 ## - TITLE STATEMENT | |
| Title | Zag : the number-one strategy of high-performance brands : a whiteboard overview |
| Statement of responsibility, etc | by Marty Neumeier |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Berkeley, CA |
| Name of publisher | AIGA ; New Riders |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 178 p. : ill. ; 21 cm |
| 500 ## - GENERAL NOTE | |
| General note | The title proper, other title information and statement of responsibility spread into four pages. Includes bibliographical references (p. 159-167) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products |
| Topical Term | Brand name products - Planning |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | American Institute of Graphic Arts |
| 991 ## - | |
| -- | 92692 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.827 NEU | 295166 | 09.10.2020 | English Books |