Search the Library Catalogue
Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits (Record no. 91279)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00820nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2007##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780471979937 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CLA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Clancy, Kevin |
| 245 ## - TITLE STATEMENT | |
| Title | Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits |
| Statement of responsibility, etc | Kevin Clancy, Peter Krieg |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, N.J |
| Name of publisher | Wiley |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 296 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 277-283) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - Decision making |
| Topical Term | Marketing - Management |
| Topical Term | Product management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krieg, Peter |
| 991 ## - | |
| -- | 108203 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.8 CLA | 131200 | 09.10.2020 | English Books |