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Your attention, please. : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer (Record no. 91194)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00779nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2006##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781593376871 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BRO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Brown, Paul B |
| 245 ## - TITLE STATEMENT | |
| Title | Your attention, please. : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer |
| Statement of responsibility, etc | Paul B. Brown and Alison Davis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Avon, Mass |
| Name of publisher | Adams Business |
| Year of publication | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 224 p. ; 19 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 219-220) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising - Psychological aspects |
| Topical Term | Attention |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davis, Alison |
| 991 ## - | |
| -- | 98902 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 659.1 BRO | 399069 | 09.10.2020 | English Books |