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Using qualitative research in advertising : strategies, techniques, and applications (Record no. 87530)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00773nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2002##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780761923831 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1072 MOR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Morrison, Margaret A |
| 245 ## - TITLE STATEMENT | |
| Title | Using qualitative research in advertising : strategies, techniques, and applications |
| Statement of responsibility, etc | Margaret A. Morrison ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Thousand Oaks, CA |
| Name of publisher | Sage |
| Year of publication | c2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 139 p. : ill. ; 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 132-134) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising - Research |
| Topical Term | Market research - Methodology |
| Topical Term | Qualitative Research |
| 991 ## - | |
| -- | 102785 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 659.1072 MOR | 164122 | 09.10.2020 | English Books |