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Understanding consumers: building powerful brands using consumer research (Record no. 85420)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00478nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2003##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070474093 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 PAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Parameswaran, M. G |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding consumers: building powerful brands using consumer research |
| Statement of responsibility, etc | M G Parameswaran |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw-Hill |
| Year of publication | 2003 |
| 991 ## - | |
| -- | 79884 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.834 PAR | 256808 | 09.10.2020 | English Books |