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Media promotion and marketing for broadcasting, cable, and the Internet (Record no. 7494)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00925nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2006##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780240807621 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 2005027692 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ACL |
| Transcribing agency | ACL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.550688 EAS |
| 245 ## - TITLE STATEMENT | |
| Title | Media promotion and marketing for broadcasting, cable, and the Internet |
| Statement of responsibility, etc. | edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam ; Boston |
| Name of publisher, distributor, etc. | Elsevier/Focal Press |
| Date of publication, distribution, etc. | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 335 p. : ill. ; 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 321-323) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cable television - Marketing |
| Topical term or geographic name entry element | Radio broadcasting - Marketing |
| Topical term or geographic name entry element | Television broadcasting - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eastman, Susan Tyler |
| Personal name | Ferguson, Douglas A |
| Personal name | Klein, Robert A |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | a144bcc1ac10000c0a08600ad53b26dd |
| 991 ## - | |
| -- | 338682 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| pbk | Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 384.550688 EAS | 331120 | 09.10.2020 | 09.10.2020 | English Books |