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The Sage handbook of advertising (Record no. 68607)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00707nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2007##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781412918862 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 TEL |
| 245 ## - TITLE STATEMENT | |
| Title | The Sage handbook of advertising |
| Statement of responsibility, etc | edited by Gerard J. Tellis, Tim Ambler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Thousand Oaks, CA |
| Name of publisher | SAGE Publications |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 491 p. : ill. ; 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| Topical Term | Advertising - Handbooks, manuals, etc |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ambler, Tim |
| Personal name | Tellis, Gerard J |
| 991 ## - | |
| -- | 96851 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 659.1 TEL | 161820 | 09.10.2020 | English Books |