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The rhetoric and reality of marketing : an international managerial approach (Record no. 67405)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00811nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2003##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780333987322 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KIT |
| 245 ## - TITLE STATEMENT | |
| Title | The rhetoric and reality of marketing : an international managerial approach |
| Statement of responsibility, etc | edited by Philip J. Kitchen |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Basingstoke, Hampshire |
| Name of publisher | Palgrave Macmillan |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 202 p. : ill. ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 183-192) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| Topical Term | Marketing - Case studies |
| Topical Term | Marketing - Management |
| Topical Term | Marketing - Management - Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kitchen, Philip J |
| 991 ## - | |
| -- | 111992 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.8 KIT | 321486 | 09.10.2020 | English Books |