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The psychology of entertainment media : blurring the lines between entertainment and persuasion (Record no. 66077)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00857nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2004##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780805846416 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 SHR |
| 245 ## - TITLE STATEMENT | |
| Title | The psychology of entertainment media : blurring the lines between entertainment and persuasion |
| Statement of responsibility, etc | edited by L. J. Shrum |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mahwah, NJ |
| Name of publisher | Lawrence Erlbaum |
| Year of publication | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 360 p. : ill. ; 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising - Psychological aspects |
| Topical Term | Manipulative behavior |
| Topical Term | Mass media - Psychological aspects |
| Topical Term | Persuasion (Psychology) |
| Topical Term | Subliminal advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shrum, L. J |
| 991 ## - | |
| -- | 100463 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 659.1019 SHR | 313626 | 09.10.2020 | English Books |