Search the Library Catalogue
The profit impact of marketing strategy project : retrospect and prospects (Record no. 65828)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00599nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2009##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780521123457 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 FAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Farris, Paul W |
| 245 ## - TITLE STATEMENT | |
| Title | The profit impact of marketing strategy project : retrospect and prospects |
| Statement of responsibility, etc | Paul W. Farris and Michael J. Moore |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cambridge |
| Name of publisher | Cambridge University Press |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 307 p. 23 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moore, Michael J |
| 991 ## - | |
| -- | 105961 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.802 FAR | 233882 | 09.10.2020 | English Books |