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The origin of brands: how product evolution creates endless possibilities for new brands (Record no. 62098)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00591nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2005##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780060570156 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 RIE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ries, Al |
| 245 ## - TITLE STATEMENT | |
| Title | The origin of brands: how product evolution creates endless possibilities for new brands |
| Statement of responsibility, etc | Al Ries, Laura Ries |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Harper |
| Year of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 300 p. ; 22 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Laura |
| 991 ## - | |
| -- | 95107 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.827 RIE | 493716 | 09.10.2020 | English Books |