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The Olympic games effect : how sports marketing builds strong brands (Record no. 61834)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00746nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2008##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470823668 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.0698 DAV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Davis, John |
| 245 ## - TITLE STATEMENT | |
| Title | The Olympic games effect : how sports marketing builds strong brands |
| Statement of responsibility, etc | John A. Davis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Singapore ; Hoboken, NJ |
| Name of publisher | John Wiley & Sons Asia |
| Year of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 350 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. [321]-337) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| Topical Term | Olympics - Economic aspects |
| Topical Term | Sports - Marketing |
| 991 ## - | |
| -- | 312496 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 796.0698 DAV | 132502 | 09.10.2020 | English Books |