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The observational research handbook : understanding how consumers live with your product (Record no. 61649)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00826nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2001##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780658000737 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83421 ABR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Abrams, Bill |
| 245 ## - TITLE STATEMENT | |
| Title | The observational research handbook : understanding how consumers live with your product |
| Statement of responsibility, etc | Bill Abrams |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Lincolnwood, IL |
| Name of publisher | NTC Business Books |
| Year of publication | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 277 p. : ill. ; 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | At head of title: American Marketing Association. Includes bibliographical references (p. 267-269) and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior - United States |
| Topical Term | Marketing - United States |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | American Marketing Association |
| 991 ## - | |
| -- | 436795 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.83421 ABR | 313049 | 09.10.2020 | English Books |