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FOUNDATIONS OF BRAND MANAGEMENT (Record no. 593854)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00589nam a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251025s2025##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781680950090 |
| Paper back/Hardbound | hbk. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | HER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hernandez, Mark ; Johnsberg, Willam |
| 245 10 - TITLE STATEMENT | |
| Title | FOUNDATIONS OF BRAND MANAGEMENT |
| Statement of responsibility, etc | / edited by Prof. Mark Hernandez and Dr. Willam Johnsberg |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Delve Publishing |
| Year of publication | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 262 p. |
| Other physical details | : ill. |
| Dimensions | ; 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 29.07.2019 | 658.8343 HER | 605798 | 25.10.2025 | English Books |