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Marketing Management: A Strategic Decision-Making Approach : (Record no. 593524)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490nam a2200181 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251025s2006##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073529820 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.81 |
| Item number | MUL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mullins, John, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management: A Strategic Decision-Making Approach : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | 2006. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business & Economics. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 25.10.2025 | 658.81 MUL | 328478 | 25.10.2025 | English Books |