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The manager’s guide to competitive marketing strategies (Record no. 58138)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00526nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2007##################000#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788130903491 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Paley, Norton |
| 245 ## - TITLE STATEMENT | |
| Title | The manager’s guide to competitive marketing strategies |
| Statement of responsibility, etc | Norton Paley |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Viva Books Private Limited |
| Year of publication | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 412 p. : ill. ; 23 cm |
| 991 ## - | |
| -- | 114074 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 09.10.2020 | 658.8 PAL | 311182 | 09.10.2020 | English Books |