Strategic Modelling And Business Dynamics (Record no. 573505)

MARC details
000 -LEADER
fixed length control field 02748nam a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250622b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780470012864
Paper back/Hardbound pbk
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 001.434
Item number MOR
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Morecroft John D. W.
245 ## - TITLE STATEMENT
Title Strategic Modelling And Business Dynamics
Sub Title : a feedback systems approach
Statement of responsibility, etc John D. W. Morecroft
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication England
Name of publisher John wiley & sons ltd
Year of publication 2008
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxiv; 430 p.
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and index
520 ## - SUMMARY, ETC.
Summary, etc "John Morecroft's book is an ideal text for students interested in system modelling and its application to a range of real world problems. The book covers all that is necessary to develop expertise in system dynamics modelling and through the range of applications makes a persuasive case for the power and scope of the approach. As such it will appeal to practitioners as well as students."<br/>—Robert Dyson, Professor of Operational Research, Associate Dean, Warwick Business School.<br/>"Much more than an introduction, John Morecroft's Strategic Modelling and Business Dynamics uses interactive "management flight simulators" to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems. The numerous examples provide a rich test-bed for the development of systems thinking and modelling skills."<br/>—John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management<br/><br/>"This book, with its vivid examples and simulators, will help to bring modelling, system dynamics and simulation into the mainstream of management education where they now belong."<br/>—John A. Quelch, Professor of Marketing, Harvard Business School, Former Dean of London Business School<br/><br/>"This text fills the gap between texts focusing on the purely descriptive systems approach and the more technical system dynamics ones."<br/>—Ann van Ackere, Professor of Decision Sciences, HEC Lausanne, Université de Lausanne<br/><br/>"Strategic modelling based on system dynamics is a powerful tool for understanding how firms adapt to a changing environment. The author demonstrates the appeal and power of business modelling to make sense of strategic initiatives and to anticipate their impacts through simulation. The book offers various simulators that allow readers to conduct their own policy experiments."<br/>—Dr. Erich Zahn, Professor of Strategic Management, Betriebswirtschaftliches Institut, University of Stuttgart<br/>A website to accompany the book can be found at www.wiley.com/college/morecroft housing supplementary material for both students and lecturers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business simulation methods computer simulation
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type English Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Accession Number Price effective from Koha item type
        Anna Centenary Library Anna Centenary Library 3RD FLOOR, A WING 20.08.2010 001.434 MOR 129843 22.06.2025 English Books

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