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7 Triggers To Yes : New Science Behind Influencing Peoples Decisions (Record no. 570886)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01279nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250427b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070229549 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Item number | GRA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Granger, Russell H. |
| 245 ## - TITLE STATEMENT | |
| Title | 7 Triggers To Yes : New Science Behind Influencing Peoples Decisions |
| Statement of responsibility, etc | / Russell H. Granger |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Tata McGraw Hill Publishing Company Limited |
| Year of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 249 p. |
| Dimensions | ; 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Everybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brains internal triggers for making decisions. with the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other persons triggers will make you a master persuader in every aspect of your life. Youll learn how to motivate a "Yes" response from clients, coworkers, employees, and entire organizations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 23.08.2010 | 395.00 | 658.45 GRA | 255986 | 27.04.2025 | English Books |