Start up, stand up : a step-by-step guide to growing your business : from your first paying customer to a vibrant user community (Record no. 569426)

MARC details
000 -LEADER
fixed length control field 02694nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250326s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788184959185
Paper back/Hardbound pbk.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.11
Item number VAI
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Vaidyanathan, Nandini
245 #0 - TITLE STATEMENT
Title Start up, stand up : a step-by-step guide to growing your business : from your first paying customer to a vibrant user community
Statement of responsibility, etc / Nandini Vaidyanathan
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Jaico Publishing House
Year of publication 2018
Place of publication Mumbai
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv, 288 p.
Other physical details : ill.
Dimensions ; 24 cm.
520 ## - SUMMARY, ETC.
Summary, etc "A Step-bustep Guide to growing Your Business. " From your first paying customer to a vibrant user community Following on the heels of her greatly successful Entrepedia, which was all about how to start your business, Nandini Vaidyanathan is back with a wonderful, racy guide on how to grow your business. Once you have taken the plunge and started your own business, you need to do all the right things to grow it organically. Start Up, Stand Up chalks out the blueprint for the journey from your first paying customer to building a vibrant user community for your products and creating mindshare in them as a go-to brand. Divided into 20 sutras, it is your Bible for all the things you should – and should not! – be doing to grow your company. This book draws in large measure from the author’s experience of mentoring over 2000 entrepreneurs, spanning a decade and covering 300+ domains. It tells you how you can stand up once you have started up. You will be treated to an enviably rich, variegated and dynamic library of use-cases that depict goof-ups and good practices, misadventures and exhilarating journeys, misdemeanors and text-book fairness and hubris and humility. As spirited and informative as a tête-à-tête with the author and just as effective, Start Up, Stand Up gives you much-needed and valuable insights into how to grow your company successfully. Nandini Vaidyanathan is a seasoned management professional with over 20 years of experience in MNC’s. For the last 10 years, she has been teaching entrepreneurship in various prominent business schools around the world. Vaidyanathan is the founder of CARMa – Creating Access to Resources and Markets – a company that was set up in 2010 to mentor entrepreneurs across the globe. Her book Entrepedia has remained a huge best-seller since its launch in 2011. Vaidyanathan is a prolific writer and blogger and is regularly on the jury of business events and television shows. She is also an acclaimed TED speaker and was named Business Woman of the Year by Business Goa (2014).
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term New business enterprises
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type English Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        Anna Centenary Library Anna Centenary Library 6TH FLOOR, A WING 01.03.2025 499.00 658.11 VAI 701846 26.03.2025 English Books
        Anna Centenary Library Anna Centenary Library 6TH FLOOR, A WING 01.03.2025 499.00 658.11 VAI;1 701847 26.03.2025 English Books

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