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Iconic Innovation : 75 Business Tales To Help You Find The Next Big Thing (Record no. 569393)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01544nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250326s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789388423700 |
| Paper back/Hardbound | pbk. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | LUR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lury, Giles |
| 245 #0 - TITLE STATEMENT | |
| Title | Iconic Innovation : 75 Business Tales To Help You Find The Next Big Thing |
| Statement of responsibility, etc | / Giles Lury |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Jaico Publishing House |
| Year of publication | 2019 |
| Place of publication | Mumbai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 247 p. |
| Other physical details | : ill. |
| Dimensions | ; 24 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | 75 Business tales to help you find the next big thing Netflix Lamborghini ATM kindle post-it avon Airbnb Velcro angry birds fanta Victoria’s secret and many more 75 tales of innovation to entertain, inform and inspire the best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including angry birds, diners club, fanta, Netflix, Viagra, Spanx and Airbnb, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything anger to embarrassment, from people watching to biomedical (borrowing ideas from the natural world). ultimately, this book is a call for disruption and Deviance, and provides original tips and techniques to help you in your search for the next big thing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 01.03.2025 | 350.00 | 658.82 LUR | 701780 | 26.03.2025 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 01.03.2025 | 350.00 | 658.82 LUR;1 | 701781 | 26.03.2025 | English Books |