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Authority Marketing : How to leverage 7 pillars of thought leadership to make competition irrelevant (Record no. 569356)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02164nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250326s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789388423915 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | WIT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Witty, Adam ; Shelton, Rusty |
| 245 #0 - TITLE STATEMENT | |
| Title | Authority Marketing : How to leverage 7 pillars of thought leadership to make competition irrelevant |
| Statement of responsibility, etc | / Adam Witty and Rusty Shelton |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Jaico Publishing House |
| Year of publication | 2019 |
| Place of publication | Mumbai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 143 p. |
| Other physical details | : ill. |
| Dimensions | ; 24 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Foreword by Steve ForbesHow to Leverage 7 Pillars of Thought Leadership to Make Competition IrrelevantAuthority doesn’t just happen; Authority is built through a systematic process called the Authority Marketing System.Are you the authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price?One thing is for certain: if you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn what Authority Marketing is and how to use it to grow your business. Authority Marketing isn’t about ego or attention—it’s about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!ADAM WITTY is the founder and CEO of Advantage Media Group and ForbesBooks, The Business Growth Company. RUSTY SHELTON is a senior marketing strategist and publisher at Advantage|ForbesBooks. He is also the founder and CEO of Zilker Media and co-founder of Catch Engine, the country’s leading quiz marketing software platform. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 01.03.2025 | 399.00 | 658.827 WIT | 701706 | 26.03.2025 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 01.03.2025 | 399.00 | 658.827 WIT;1 | 701707 | 26.03.2025 | English Books |