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Ride the change (Record no. 568676)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00656nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250309b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070147942 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83420954 |
| Item number | PAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Parameswaran, M. G. |
| 245 ## - TITLE STATEMENT | |
| Title | Ride the change |
| Sub Title | : a perspective on the changing Indian consumer, market, and marketing |
| Statement of responsibility, etc | / M.G. Parameswaran. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | : Tata McGraw-Hill Pub. Co. |
| Year of publication | , c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 192 p. |
| Dimensions | ; 22 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Articles have previously been published in various journals |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing--India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 23.08.2010 | 120.00 | 658.83420954 PAR | 257284 | 09.03.2025 | English Books |