Search the Library Catalogue
Persuasive copywriting (Record no. 566871)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01270nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749483661 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 |
| Item number | MAS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Maslen, Andy |
| 245 #0 - TITLE STATEMENT | |
| Title | Persuasive copywriting |
| Sub Title | : cut through the noise and communicate with impact |
| Statement of responsibility, etc | / Andy Maslen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | : Kogan Page |
| Year of publication | , 2019. |
| Place of publication | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 264 p. |
| Other physical details | : ill. |
| Dimensions | ; 24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Understanding how people make decisions-- and being able to exploit this insight-- distinguishes the best copywriters from the rest. In Persuasive Copywriting, Andy Maslen goes beyond the basics of writing to sell and explores buyer psychology. He shows you, step by step, how to translate emotional impact into competitive advantage. Fully updated, the second edition includes new interviews from leading agencies and copywriters across the globe. It gives you indispensable advice on how to measure and benchmark effective copy. Practical and inspiring, Persuasive Copywriting gives you the confidence and the skills to create, quantify and sell stand-out copy in a cluttered marketplace<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Persuasion (Psychology) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 02.08.2024 | 659.132 MAS;1 | 697470 | 12.12.2024 | Reference | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 02.08.2024 | 659.132 MAS | 697469 | 12.12.2024 | Reference |