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Questionnaire design (Record no. 566867)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01125nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241212s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749444020 |
| Paper back/Hardbound | pbk |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BRA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Brace, Ian |
| 245 #0 - TITLE STATEMENT | |
| Title | Questionnaire design |
| Sub Title | : how to plan, structure and write survey material for effective market research |
| Statement of responsibility, etc | / Ian Brace. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | : Kogan Page |
| Year of publication | , 2005 |
| Place of publication | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 289 p. |
| Other physical details | : ill. |
| Dimensions | ; 24 cm. |
| Accompanying material | + 1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The Book Questionnaires are vital for the market researcher they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market surveys--Methodology. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, B WING | 02.08.2024 | 525.00 | 658.83 BRA | 697473 | 12.12.2024 | English Books | ||||
| Anna Centenary Library | Anna Centenary Library | 6TH FLOOR, A WING | 02.08.2024 | 525.00 | 658.83 BRA;1 | 697474 | 12.12.2024 | English Books |